News
Celebrity Chef unveils Essex tourism campaign
Date: 10 July 2006
A unique poster campaign to promote Essex to rail travellers has been launched by Mark Baumann, celebrity chef and acclaimed restaurateur.
The campaign was unveiled at Colchester North Rail Station and forms part of an ongoing marketing campaign designed to promote the Real Essex.
In total, five eye-catching posters have been designed reflecting the county’s rich tourism offer and specifically its great coastline, heritage, landscapes and wonderful places to eat and drink. The posters will be displayed at a number of ONE rail stations, including London Liverpool Street throughout the Summer season.
Theo Steel, Projects Director at ONE Railway and Chairman of the Essex Development & Regeneration Agency (ExDRA), the two partners that have collaborated on this unique initiative, is confident that the campaign will make a real impact. “Essex has a fantastic product to promote to the visitor and the poster campaign will help to reinforce the message to the thousands of people passing through these rail stations. The posters are colourful, imaginative and eye-catching and I am sure that they will turn a few heads!”
Mark Baumann, who unveiled the posters at Colchester North Rail Station is equally excited about their impact. “Essex certainly does have much more to offer than meets the eye, particularly when it comes to quality places to eat and drink. I was delighted to be asked to be involved in this project and am sure the campaign will be a huge success.”
