Essex Innovation Programmes
What are the Essex Innovation Programmes?
Innovation – the successful commercialisation of new ideas – is vital if we are to see our economy grow stronger and witness the emergence of a new generation of businesses able to compete in the international marketplace. The Essex Innovation Programmes, therefore, is working to create the best possible environment within Essex, Thurrock and Southend, that allows both new and existing businesses to exploit to the full potential of their new ideas and creativity.
The Essex Innovation Programmes offers a range of support under two programmes, 'New Ideas', for entrepreneurs and startup's, & 'Developing Innovative Businesses' for early stage and existing businesses. To access more information on these programmes please click here; or alternatively contact Simon Maidment on 01245 702417 or simon.maidment@exdra.co.uk
Latest news about the work of the Essex Innovation Programmes and related activity around the region is contained below.
Products & Services Workshop
Date: 12 May 2009
Book: Click here to book this course
Learn how you can stand out from the competitionTuesday 12th May 2009,
9:00am – 1:30pm
Anglia Ruskin
University,Chelmsford
A FREE event for established businesses in Essex
The quest for new ideas, and ‘unique selling points’ by an increasing number of companies
offering the same products and services, is intensifying.
There’s a need, more than ever, to find distinction and variation, to be different and make improvements in order to retain the competitive edge, and stand out from the crowd.
This workshop will focus on what needs to be done at conception of a new product or
service, in order to achieve effective design. It will also include:
• The wider process of developing new products and services.
• How to clearly communicate what is required, i.e. features and functions, the
technical aspect, packaging.
• How to place consumer’s aspirations at the forefront of the entire design
procedure to enable you to reflect the emotions of the customer through the
design solution.
• Understanding the designer’s role.
• Effective practices to help yield better designed products and services for the
future.
• Finding the ‘edge’ in a competitive sales climate – and staying ahead.
Delegates will receive a FREE workbook and a buffet lunch will be provided.
For further information about the event contact:
Simon Maidment
Tel: 01245 702417
Email: simon.maidment@exdra.co.uk
