China

What is the China programme of activity?

China is set to become the world’s largest economy. The development of this major economic powerhouse offers significant opportunities for Essex businesses and ExDRA is leading on activity to make positive business connections between the Region and China.

A close relationship between Essex and Jiangsu Province (bordering Shanghai, on the thriving east coast of China) has developed over the last 18 years. This was made possible through Essex County Council and the Provincial Government of Jiangsu working closely on a variety of activities that has included trade missions and educational exchanges.

ExDRA is developing the economic dimension of this relationship, advising key business sectors on its market potential and promoting inward investment from China, alongside Essex County Council, East of England International and the China Britain Business Council. The Agency has China experts based in-house in Chelmsford, including a trade representative from the Jiangsu Department for Foreign Trade and Economic Co-Operation plus a representative office in Nanjing City, in the heart of the booming Yangtze River Delta area.

Latest news and events regarding the China programme of activity is detailed below.

To find out more click here 

Creating a Better Business Image Workshop

Date: 22 April 2009


Book: Click here to book this course

Do you want to make a better impression?

Wednesday 22nd April 2009,
9:00am – 1:30pm
Harlow Enterprise Hub

A FREE event for start-up businesses in Essex

How do your customers see you?

The first impressions you make with potential customers, suppliers and staff are vitally important.
You may have great ideas, an excellent business with wonderful products or services, but…
How will your customers know how good you are?

Understand how best to achieve a successful image through a half-day workshop.
The workshop will focus on creating a business image and communicating it through literature and websites.

Who should attend?
Anyone who is starting up a business, or is in the early stages of business, particularly if they have
not yet created a professional identity, literature or website.

What does the workshop cover?

• Understanding what an identity (or branding) means to your business
• How to use it effectively to win business
• How to tell customers about your business and its products and services
• How to develop an outline brief for a project
• How to select and work with professional designers
• How to undertake, evaluate and implement a company image successfully

Delegates will receive a FREE workbook and a buffet lunch will be provided.

For further information about the event contact:
Simon Maidment
Tel: 01245 702417
Email: simon.maidment@exdra.co.uk

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